Market Segmentation & Strategies
Some Businesses
are created with passion
Some Businesses are started with an idea
Then, Businesses are enhanced and expanded
Hence, increasing
market awareness will position the brand via research, analysis and innovative
promotional strategies to influence audiences. Market segmentation or demographics
will additionally assist in targeting the below user groups accordingly to expand
business effectively.
1. Home, Neighborhood and Working Professionals
2.
School
& College Students acquainted to Affluents’
3.
Individual
entities
4.
Small
scale, Medium and Larger companies /
5.
Friends
& Customers - Personal shoppers and Assisted shoppers
6.
Seasonality
Buyers
7.
Affluents’
who are connected with the Brand
8. Extremely Affluent (spend on
luxury products and invest in luxury living)
9. Butterflies (highly evolved
luxury consumers who have emerged from their luxury cocoons with a passion to
reconnect with the outside world)
10. Aspirers (those luxury
consumers who have not yet achieved the level of luxury to which they aspire.
They are highly attuned to brands and believe luxury is best expressed in what
they buy and what they own)
Definitions
of Extremely Affluent, Butterflies &
Aspirers are available in Research and Markets paper - Luxury Consumers'
Attitudes & Motivations Report (Luxury
Consumers' Attitudes & Motivations Report (researchandmarkets.com))
Other Users:
11. Global
product manufactures or sellers (Depends on businesses buyers’ groups)
12. Retailers
and Wholesalers
13. E-commerce
Companies
14. Traders, importers and explorers (Depends on businesses buyers’ groups)
Innovative promotional activities drive can influence the targeted
user groups by creating
an impact with these strategies and skew the sales
lines to its peak.
ΓΌ Social
Media Marketing
and Celebrity Endorsements – Twitter, Facebook, LinkedIn, Instagram,
Pinterest etc.
ΓΌ Email Marketing
Campaign – periodic emails
ΓΌ Word of Mouth along with Display Advertising, Cross Marketing and Viral Marketing
ΓΌ Search Engine
Advertising, Pay-Per-Click and Internet Marketing/E-Marketing
ΓΌ Public
Relations/Networking/Referrals
ΓΌ Direct Mail
Marketing Campaign
ΓΌ Media – TV-ads, Radio, Newspaper, outdoor etc.
ΓΌ Telemarketing–
Generate leads E.g.: website visitors
Check YouTube Video on this Blog Market Segmentation and Strategies
Check My Podcasts Gears of the blogs : Anchor and Spotify
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