Market Segmentation & Strategies

Some Businesses are created with passion
Some Businesses are started with an idea
Then, Businesses are enhanced and expanded

Hence, increasing market awareness will position the brand via research, analysis and innovative promotional strategies to influence audiences. Market segmentation or demographics will additionally assist in targeting the below user groups accordingly to expand business effectively.                               

        1.   Home, Neighborhood and Working Professionals

2.    School & College Students acquainted to Affluents’                   

3.    Individual entities                               

4.    Small scale, Medium and Larger companies / organizations

5.    Friends & Customers - Personal shoppers and Assisted shoppers

6.    Seasonality Buyers

7.    Affluents’ who are connected with the Brand

8.   Extremely Affluent (spend on luxury products and invest in luxury living)

9.   Butterflies (highly evolved luxury consumers who have emerged from their luxury cocoons with a passion to reconnect with the outside world)

10. Aspirers (those luxury consumers who have not yet achieved the level of luxury to which they  aspire. They are highly attuned to brands and believe luxury is best expressed in what they buy and what they own)

Definitions of Extremely Affluent, Butterflies & Aspirers are available in Research and Markets paper - Luxury Consumers' Attitudes & Motivations Report (Luxury Consumers' Attitudes & Motivations Report (researchandmarkets.com))

Other Users:

11. Global product manufactures or sellers (Depends on businesses buyers’ groups)

12. Retailers and Wholesalers

13. E-commerce Companies

14. Traders, importers and explorers (Depends on businesses buyers’ groups)

      Innovative promotional activities drive can influence the targeted user groups by creating
               an impact with these strategies and skew the sales lines to its peak.

ü  Social Media Marketing and Celebrity Endorsements – Twitter, Facebook, LinkedIn, Instagram, Pinterest etc.

ü  Email Marketing Campaign – periodic emails  

ü  Word of Mouth along with Display Advertising, Cross Marketing and Viral Marketing  

ü  Search Engine Advertising, Pay-Per-Click and Internet Marketing/E-Marketing     

ü  Public Relations/Networking/Referrals

ü  Direct Mail Marketing Campaign

ü  Media – TV-ads, Radio, Newspaper, outdoor etc.

ü  Telemarketing– Generate leads E.g.: website visitors

Check YouTube Video on this Blog Market Segmentation and Strategies
Check My Podcasts Gears of the blogs : Anchor and Spotify

--------------------------------------------------------------------------------------------------------------

Fiverr:

Fiverr Business connecting to Top-Freelancers and Unlimited Business Potential - https://fvrr.co/2RaTPxo
Fiverr Learn professional online courses - https://fvrr.co/3nKWzhi
Fiverr for Freelancers - https://fvrr.co/3xGzNLO & https://fvrr.co/337RFBg
Fiverr And Co. freelancing logistic tool for business & freelancers - https://fvrr.co/335tX8S
Fiverr Join Team - https://fvrr.co/33c1huJ

--------------------------------------------------------------------------------------------------------------

Shutterstock:

Download Pictures from My Shutterstock Portfolio
Shutterstock for Candid, New & Experienced Photographers want to Join

--------------------------------------------------------------------------------------------------------------

Subscribe to my YouTube Channel for more videos

Check My Other Writing Gear

--------------------------------------------------------------------------------------------------------------

Workspace:

Work from Home with Workspace 

Workspace is a cloud-based productivity suite that helps teams communicate, collaborate and get things done from anywhere and on any device. It's simple to set up, use and manage, so your business can focus on what really matters.  

Benefits of Workspace –
65% of consumers believe having a professional email is more credible than a personal one¹
2 hours/week/employee - Approximate time saved using Workspace's collaborative tools²
73% of respondents believe that their organization would be more successful with collaboration tools³

--------------------------------------------------------------------------------------------------------------

Bluehost:

Want to customize web hosting then try Bluehost
It’s Webpossible – easy step-by-step set up, free Domain Name for 1^st year, Free 24/7 lifetime support, total design freedom

--------------------------------------------------------------------------------------------------------------