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Showing posts with the label Innovative promotional strategies

Book Published - Analytics Techniques Made Easy: Analytics for Nichers' - know where and how to use the techniques

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Hi All, This book is for Nichers' who want to explore, learn, adapt to new technology or even understand the old techniques in the industry which can be used in different way. Predictive Analytics is generally based on statistical models or algorithms as some call it and when automated they become Artificial Intelligence (AI). ---- If you want to knew about certain unique models you can try reading this book available here: @ Amazon - https://amzn.to/3s1qkMQ & @Goodreads -  https://www.goodreads.com/book/show/5... ------ This book covers the below chapters, if they interest you, give it a go :)) Chapter 1 covers - From Data to Insights...Analytics - Types, Future and details for Nichers' (beginners) who would like to know about this Industry Chapter 2 covers - From Data to Inferences, Insights and Information (3Is) to effective Decision-Making. Types of data alongside Data Visuals we deal with to make these decisions, Descriptive Vs Diagnostic Analytics Chapter 3 covers -

Market Segmentation & Strategies

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Some Businesses are created with passion Some Businesses are started with an idea Then, Businesses are enhanced and expanded Hence, increasing market awareness will position the brand via research, analysis and innovative promotional strategies to influence audiences. Market segmentation or demographics will additionally assist in targeting the below user groups accordingly to expand business effectively.                                         1.     Home, Neighborhood and Working Professionals 2.     School & College Students acquainted to Affluents’                    3.     Individual entities                                4.     Small scale, Medium and Larger companies /  organizations 5.     Friends & Customers - Personal shoppers and Assisted shoppers 6.     Seasonality Buyers 7.     Affluents’ who are connected with the Brand 8.     Extremely Affluent ( spend on luxury products and invest in luxury living) 9.     Butterflies (highly evolved luxury co